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Terroir is a French word which translates literally as 'soil', but the meaning of this word encompasses much more. To wine lovers and vintners, terroir expresses the combination of environmental elements, including soil type, weather, topography, and nearby crops or native plants, that impact the overall character of wine made from grapes grown in a particular area.
Terroir is at the base of the French wine Appellation d'Origine Contrôlée (AOC) system, the strict set of rules governing how French wines can be labeled. Unlike American wine labels that generally feature the variety of grape a wine is made from, French wines are primarily labeled based on the region where the wine was produced.
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The concept of terroir applies to other crops, particularly tea, coffee and cacao, and increasing the term is being used as it relates to the production of artisan cheese.
When applied to cooking, the term cuisine de terroir means 'regional cooking.' It implies that the chef is using fresh, locally sourced ingredients, prepared using traditional methods and recipes unique to the region. This is the true cooking of the French people, that you can find, not only in the local bistro, but also being served at home for Sunday dinner. It is France's 'soul food.'
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